Marketing Proposal for Taj 51 Afternoon Tea
Taj 51 Buckingham Gate's Midsummer Night's Dream Afternoon Tea at Kona has seen bookings drop from 60-70 to 20-30 covers per day since its April 2025 launch. VOLTIK, your Gen Z-savvy consulting partner, proposes a strategic collaboration to restore bookings to pre-April levels, attract Gen Z and corporate clients, and create a summer buzz.
Our data-driven, GDPR-compliant strategies aim to achieve a 50% booking increase within three months. As your brainstorming ally, we'll co-create and execute high-impact solutions, ensuring measurable results without overwhelming your team.
Understanding Taj 51's Unique Position
Luxury Brand Heritage
Taj 51 Buckingham Gate blends Indian heritage with unique experiences like the Midsummer Night's Dream Afternoon Tea.
Premium Offering
Afternoon Tea at Kona operates Wednesday–Sunday during summer holidays with 90-minute seatings at 12 PM, 2 PM, and 4 PM, priced at ~£75 per person.
Current Challenges
Booking decline, limited attribution tracking via TheFork, weak Gen Z engagement, and reliance on organic traffic with minimal outbound efforts.
Why Partner with VOLTIK?
Strategic Partnership
Not just an agency, but your collaborative growth partner
Gen Z Expertise
Pulse on youth trends and hospitality marketing
Data-Driven Approach
Measurable outcomes inspired by e-commerce leaders
GDPR Compliance
Navigate regulations while driving results
VOLTIK's white-label solutions integrate seamlessly, allowing you to focus on delivering exceptional experiences while we drive bookings. We'll work closely with Prithvi and your F&B team, offering tailored consulting to navigate TheFork's limitations, GDPR constraints, and brand positioning.
Immediate Actions (1-3 Months)
Optimize Landing Page
Reposition booking widget above the fold, add exit-intent pop-ups with time-sensitive offers, and streamline CTAs to highlight the enchantment of Midsummer Night's Dream.
Launch TikTok
Create A Touch of 51 TikTok account with short, vibrant videos showcasing tea prep and whimsical decor. Cross-post to Instagram Reels for broader reach.
Family Tea Offer
Extend Father's Day campaign with a "Summer Family Tea" deal (e.g., "Book for 4, get 10% off"), promoting via Instagram, TheFork, and NeuPass emails.
We'll audit your page, provide wireframes, and guide implementation within 7 days. For social media, we'll develop strategies, create sample content, and train your team on Gen Z trends, monitoring engagement weekly.
Immediate Actions (1-3 Months)
B2B Outbound Email Strategy
Use Apollo.io to target HR managers in London-based firms for team-building bookings. Craft a 3-email sequence pitching Afternoon Tea as an employee reward with 15% off for groups of 10+.
Expected Impact: 1-2% conversion from 1,000 emails, yielding 10-20 bookings (750-1,500 covers at £75 each).
Optimize Instagram Ads
Run a £500/week campaign targeting Londoners aged 18-45 with luxury dining interests. Use carousel ads showcasing Kona's theme with UTM parameters via Google Tag Manager to track performance.
Golden Tea Voucher Raffle
To drive bookings and boost brand engagement for July, we will launch a high-impact raffle campaign offering a complimentary Afternoon Tea for two (valued at £150). The giveaway will be promoted across Instagram, TikTok, and email, creating urgency and excitement around summer reservations. To enter, participants must like, comment, and share the giveaway post, encouraging strong organic reach and community interaction. This campaign will not only incentivise early July bookings but also amplify visibility through user-generated engagement, building momentum across platforms
Long-Term Strategies (3-6 Months)
Enhance Attribution Tracking
Assess white-labeled Cal.com booking engine to supplement TheFork, enabling direct attribution. Alternatively, use Zapier to pull booking data into Google Analytics for better tracking.
Experiential Marketing
List on Fever app to attract Gen Z with bundled experiences (e.g., Afternoon Tea + Buckingham Palace tour). Partner with 10 micro-influencers to showcase Afternoon Tea authentically.
AI-Driven Content
Use AI tools to generate mood boards, email copy, and social visuals, refined by our designers for Taj's luxury aesthetic, cutting costs by 30%.
We'll provide consultation on setup, train your team, and monitor analytics for data-driven decisions. For partnerships, we'll identify suitable collaborators, manage relationships, and ensure brand alignment throughout the process.
Next Steps & Why Choose VOLTIK
Data Review
Share TheFork analytics and Google Tag Manager data within 3 days to establish baselines and identify opportunities.
Strategy Workshop
Meet with Prithvi to finalize priorities within 1 week, ensuring alignment with Taj's goals and brand positioning.
Campaign Kickoff
Begin landing page tweaks and TikTok campaign by June 20, 2025, with weekly reviews to refine strategies based on performance data.
Choose VOLTIK for our Gen Z expertise, consulting focus, GDPR compliance, and lean innovation approach. Our London-based team effectively targets Westminster residents and corporates, delivering premium results at lower costs.
Partner with us to make Kona's Afternoon Tea a London sensation. Let's brainstorm and scale together.